Opinions blend in, but data stands out. Your company's data tells a unique story about customer behavior & your industry. Share helpful insights that resonate with your ICP and become the trusted voice in your domain.
LinkedIn is shifting to an "influencer-first" engagement model. It's providing a wealth of new opportunities for B2B marketing. Leaders who execute the right tactics are already winning massive, engaged audiences.
With an engaged pool of professionals in your target market, get more participation to your marketing initiatives, like events, webinars, subscriptions, and deeper engagement.
Your ICP has something to gain by following you.
When you speak, your target buyer wants to listen.
Audience-building without promotion.
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Peter Walker (Head of Insights @ Carta) has become a well-known and authoritative voice in the startup & venture capital space. During the last two years, he has used data storytelling to build a massive audience and stay top of mind.
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